Life on a superyacht is exhilarating—exotic destinations, high-intensity work, and a close-knit crew that becomes your second family. But what happens when it’s time to trade in the rolling waves for solid ground? For many yachties, the transition back to land life can be daunting. Enter Amelia, a former yachtie turned business owner, who is on a mission to help crew members navigate this shift with confidence.
Amelia’s yachting journey spanned eight years, beginning as a service stewardess before she found her passion in housekeeping. Through dedication and hard work, she climbed the ranks to become Head of Housekeeping by the age of 25—an impressive feat in such a competitive industry. But she always knew she wanted to transition ashore by 30, and as that milestone approached, she started crafting her exit strategy.
Initially considering a return to her previous studies in counselling, Amelia discovered coaching—a future-focused, goal-oriented approach that resonated deeply with her. In early 2024, she left her final yachting position, stepping boldly into a new chapter as the founder of Shoreside Coaching.
Shoreside Coaching: Supporting Yachties Through Life’s Biggest Transition
Leaving yachting isn’t just about finding a new job—it’s a complete lifestyle shift. From career uncertainty and financial adjustments to social and personal changes, the process can feel overwhelming. Having been through this herself, as well as being around whilst many colleagues transitioned out of the industry, Amelia knew there was a significant gap in support services for yachties making the transition.
Through Shoreside Coaching, she provides tailored mentoring and coaching to crew members navigating this life change. Her mission? To help yachties land safely, rebuild their lives, and find purpose beyond the superyacht industry.
From the Highs and Lows of Yachting to a New Purpose
Reflecting on her yachting career, Amelia highlights the incredible experiences and friendships she built along the way. “The tight-knit bonds you form with your crew are unmatched. You’re living and working together in high-pressure environments, and that connection lasts a lifetime.”
But it wasn’t without challenges. The biggest struggle? The feeling of being “suspended in time”—watching life milestones pass by back home while she was at sea. Missing weddings, birthdays, and family moments was tough, and it made her even more determined to ensure yachties have the support they need when they’re ready to transition.
From Idea to Impact: Building a Business That Matters
Launching Shoreside Coaching wasn’t an overnight decision. Amelia dedicated months to training, earning her coaching certification while reconnecting with ex-yachties to research their biggest struggles post-yachting. She also took a deep dive into marketing, mastering social media strategies and business development to ensure her coaching services reached those who needed them most.
Like many new entrepreneurs, she faced self-doubt—especially when it came to putting herself out there online. But as her client base grew and she witnessed the real impact of her work, that fear was replaced with confidence. “Every time I see a yachtie successfully transition and build a fulfilling land-based life, it reaffirms why I started this business.”
Why Shoreside Coaching Stands Out
While some support groups exist for ex-yachties, few offer the structured, goal-driven coaching that Shoreside Coaching provides. Amelia’s business is unique because it blends professional coaching expertise with real-world yachting experience, ensuring clients get guidance that’s both practical and empathetic.
Her approach is holistic, addressing all aspects of life after yachting, including:
- Career direction & job search strategies
- Financial planning & income adjustments
- Relationship & community-building support
Advice for Yachties Dreaming of Entrepreneurship
For yachties thinking about launching their own business, Amelia’s advice is clear: start planning early.
“If you have a solid business idea with minimal startup costs and enough savings to sustain yourself, go for it. The adaptability and resilience you’ve built in yachting are invaluable assets in entrepreneurship.”
She also recommends working from a co-working space to maintain a sense of community. “The yachtie lifestyle is so socially intense that suddenly working solo can feel isolating. Surrounding yourself with other professionals keeps you motivated and connected.”
Amelia’s journey is proof that yachting is just the beginning—not the final destination. By creating Shoreside Coaching, she’s not only built a business but a lifeline for yachties navigating one of the biggest changes of their lives.
Whether you’re an active crew member starting to think about life after yachting or a former yachtie struggling to find direction, Amelia’s message is clear: You don’t have to figure it out alone.
Ready to set sail toward a smooth transition? Connect with Amelia at Shoreside Coaching and start charting your course to success on land!
